OTWorld 2018 sets new milestones
Trailblazing world premieres and an inter-professional World Congress highlight our leading international role
For four days Leipzig was entirely devoted to technical orthopaedics. More than 570 exhibitors from 43 countries - from market leaders to start-ups - presented world premieres and innovations at OTWorld. At its world meeting, the industry was in an excellent position for the future: Digitisation and 3D printing were everywhere, whether in orthotics and prosthetics, rehabilitation technology, compression therapy or orthopaedic footwear technology. International experts - from physicians to prosthetists and orthotists to engineers - discussed advanced treatment methods and presented groundbreaking technologies. The focus was on the interprofessional transfer of knowledge for the benefit of the patient. With a total of 21,400 visitors from over 90 countries, the international trade show and World Congress once again set new benchmarks.
"As the world's leading event this year, OTWorld has once again shown that the entire industry meets in Leipzig. Groundbreaking world premieres, digitalisation and modern technologies inspired the visitors. With OTWorld as a flagship trade show Leipziger Messe highlights its expertise in the field of medical fairs and congresses", explains Martin Buhl-Wagner, Chief Executive Officer of Leipziger Messe. One of the secret recipes is the close cooperation between Leipziger Messe, Confairmed GmbH as the organiser of the World Congress and the German Association of Orthopaedic Technology (BIV-OT) as the conceptual partner.
"OTWorld is an overall work of art. Experts from all over the world gather here for four days to improve the global supply of medical aids," sums up Klaus-Jürgen Lotz, President of BIV-OT. "I am particularly pleased that at this OTWorld it became clear what is at the heart of our work: people. This is why we learn our trade, train ourselves and exchange ideas with colleagues of all professions. All the innovations, world premieres and advances in production and processes are important and must be seen, evaluated and tested. New supply concepts need to be presented and analysed. All this once more took place this year at OTWorld. Here again, many new approaches emerged with which we can solve the problems that demographic change, for example, is causing."
Congress President Prof. Dr. Volker Bühren adds: "OTWorld is an excellent platform for a collegial exchange of ideas. The integration of the congress centre into the trade exhibition not only ensures short distances - this exemplary concept creates a relaxed atmosphere for meeting experts on a professional level in order to work together in a concentrated and friendly manner. As President of the Congress I am particularly pleased that we were once again able to strengthen what we offer to physicians at OTWorld. The constant participation of the leading professional associations, the successful 'Students' Day' as a new format for medical students, the fully booked guided tours of the event especially for physicians, and the advanced training events arranged for general practitioners by the German Statutory Accident Insurance (DGUV) organisation underline the importance of the World Congress. In addition to Berlin and Baden-Baden, Leipzig is now one of the major congress locations for non-surgical technical orthopaedics."
Bühren hands over the baton for OTWorld 2020 to Prof. Dr. Christoph Josten from Leipzig University Hospital and orthopaedic technician expert Michael Schäfer. The future dual chairmanship of the congress presidency underlines the interprofessionality of the event.
Interprofessional expertise in an international environment
The term interprofessionality was used again and again at OTWorld. The use of innovative technologies, such as those offered by the trade show, requires expert team care among all the professions involved in rehabilitation - this was the unanimous view of all the technicians, surgeons and rehabilitation physicians at the opening event. Right from the start of OTWorld BIV-OT President Klaus-Jürgen Lotz, Congress President Prof. Dr. Volker Bühren and Prof. Dr. Friedbert Kohler, President of the International Society for Prosthetics and Orthotics (ISPO) emphasised the team spirit of the industry.
In terms of content, in line with the motto "By the profession for the profession" the concept of the congress once again proved to be successful, which was evident not only in the courses that were quickly booked up. The various formats - from the keynote speeches to the forums and "How are people cared for?" to the satellite symposia - offered a wide range of individual training opportunities.
For the first time, lectures at the World Congress were not only simultaneously presented in German and English, but also in a further world language, Spanish. The very well attended congress was able to repeatedly confirm its international significance with 320 speakers from more than 30 countries.
Focus on digitalisation
In addition to the appeal for cooperation, the topic of digitalisation was a key issue at OTWorld 2018, where both the international trade show and the World Congress dealt with the new manufacturing engineering. The influence of modern technologies such as 3D printing on supplies was discussed at the exhibition stands as well as in the well-filled congress halls. The "Digital Manufacture Forum", which was initiated for the first time this year, was both popular and controversial.
The new generation of the industry met at the heart of the international trade show and the World Congress. Once again the Youth.Academy TO took place within the framework of OTWorld over two days. More than 500 trainees and students from Germany, Belgium, the Netherlands and Poland exchanged their experiences, got together with the leading experts from medicine and technical orthopaedics, and were able to test and experience the innovations of OTWorld.
Overall, OTWorld provided numerous tailor-made programmes for exhibition visitors. For the first time in 2018, guided tours of the fair were offered to pedorthists, medical supply retailers and physicians, which were met with great approval. Numerous participants took advantage of the opportunity to learn about topics such as the digital influence on orthopaedic footwear technology, modern shop design or care for special medical conditions.
In the "Retail Forum", well-known marketing experts such as Wolfgang Gruschwitz and Gada von Bohr investigated the question of how medical supply retailers can hold their own in times of online trade and growing customer demands. Among other things, they showed how customer loyalty can be promoted through e-commerce or modern shop design. Visitors to OTWorld were able to see the latter live in the Pavillion of Shop Design. The installations shown in the special exhibition emphasised both the feel-good factor and digital elements as decisive criteria and offered examples for implementation. This year OTWorld also attracted numerous prominent brand ambassadors to Leipzig. Barbara Schöneberger's visit was a highlight for the medical supply trade.
The provision of medical aids in the Technical Forum for Rehabilitation was standardised and at the same time extremely individual. The live demonstrations ranged from special electric wheelchairs and the care of geriatric patients to the production of special sizes. The stage programme was moderated by David Lebuser, an extreme athlete in wheelchair skating.
Exhibitors were highly satisfied
"We were at OTWorld for the first time and were thrilled. An absolute success! The customer numbers were great, we were not prepared for the massive international response. Around 50 per cent of the visitors to the stand came from abroad, above all from the Middle East, North Africa, Latin America and Eastern Europe. The entire event is of an extremely high standard - the highest we have ever experienced", explained Sascha Becker, Sales and Marketing Manager of Alu Rehab ApS. OTWorld was just as successful for the Blatchford Group. CEO Adrian Stenson summed up: "OTWorld 2018 was an absolute success, for us the most productive event in the industry worldwide. Extremely well organised, fantastic tradeshow grounds and high stand quality and quantity. We were able to make a great number of new contacts and cultivated business relations." Guido Laub, National Sales Manager for Germany at NESKRID 4AllFeet B.V., described the international trade show as a "boost for the business". "We participated for the first time and were incredibly successful. We were able to make many more contacts than we had previously suspected. “
According to Christoph Lindner, Sales Manager 3D Printing, this was also HP Deutschland GmbH's first visit to the fair, enabling the company to reach a completely new, international target group. Antonius Köster GmbH & Co. KG is also active in the field of 3D printing. The CEO of the same name explained: "The level of knowledge of the trade public about 3D printing has increased considerably. In Leipzig it became clear that the industry is on its way out of the trial stage and towards the comprehensive professional use of additive production. The subject of digitalisation was omnipresent in the halls."
The next OTWorld will take place from 12 to 15 May 2020.
The International Trade Show and the World Congress OTWorld represent a unique offering for orthopaedic technicians, orthopaedic shoemakers, rehabilitation technicians, therapists and doctors, engineers, medical supplies retailers and staff of health insurance companies and healthcare funding organisations. In 2018 OTWorld attracted 21,400 visitors from over 90 countries and 570 exhibitors from 43 nations. The World Congress had 320 speakers from 32 countries. The steering organisation for OTWorld is the German Association of Orthopaedic Technology (Bundesinnungsverband für Orthopädie-Technik). The OTWorld brand is owned by Confairmed GmbH, who also organise the Congress. Leipziger Messe GmbH is responsible for the trade show.
Ms Karoline Nöllgen
Phone: +49 341 678 6524
Fax: +49 341 678 166524
Press speaker BIV, Bundesinnungsverband für Orthopädie-Technik
Ms Kirsten Abel
Phone: +49 231 557050-27